SAMAROU
The Intelligent Event Company

Where India's celebrations meet intelligent technology — so every ritual, guest and rupee is handled with grace.

Discover
Our flagship product

Utsav

Utsav is the all-in-one app for planning Indian celebrations — from an intimate griha pravesh to a five-day wedding, a society's yearly calendar to a corporate gala. Discover trusted vendors, manage guests and budgets, and let an AI concierge handle the heavy lifting — all in one beautifully simple place.

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What Utsav does

Every part of the celebration, handled

Discover & book vendors

Caterers, decorators, venues, photographers, priests, bands and more — verified, rated and ready to book.

AI planning concierge

Sahayak drafts save-the-dates, suggests menus and themes, and gives region-aware, step-by-step planning advice.

Guests, budget & checklists

Track RSVPs, split the budget, and follow an occasion-aware workflow so nothing slips before the big day.

Shagun — your digital bahi

A private ledger for gifts given and received, with gentle reminders of what to reciprocate. Yours alone, always.

Signature feature

Clubs & recurring events

Run a society, club or class calendar with a standing member roster, QR check-ins and attendance across the year.

Private vendor chat

Talk to vendors only when you choose to. Consent-first messaging means no spam and no leaked details.

Privacy-first

Built for the way India celebrates.

Every tradition, every region, every ritual — understood, not translated. Utsav speaks the language of your celebration.

Coming soon

Be first to plan with Utsav

We're launching on iOS and Android. Join the early beta and help shape the future of celebration.

Join the beta
iOS & Android · Coming soon